Cold calls: most people don’t enjoy making them, and even fewer people enjoy answering them. Cold calling used to be the go-to sales approach. Nowadays, however, the success of the cold call is quickly dwindling. Maybe people are more time-constricted than they used to be. Maybe we’re used to our phones being flooded with spam …
Monday Tips
A Home Inspection Guide: Plumbing
It’s funny we never think about plumbing until there is a problem. From the kitchen sink, bathtub, and toilet, plumbing is a significant part of any home. It is so important to know what condition it is in! At LESA Inspections, we follow InterNACHI, International Association of Certified Home Inspectors, guidelines. Here’s What You Can Expect Step …
Build Your Very Own Smart Home
The thought of converting your home into a smart home can be overwhelming. There are so many options to choose from and directions to take. Here are some things to consider before you start building your smart home. Your Network In order to have a smart home, you’ll need a reliable wireless internet connection. You’ll …
Backlinks: The Road to Real Estate Success
Last week we talked about the blog in all its glory. Today, we’re going to talk about backlinks and what they can do for your real estate business. What are they? Backlinks are links leading to your website from another website. Clicking on the link will take the viewer directly to your page. Think of them as roads …
How Great SEO Equals a Higher Google Ranking
How does your company get on Google’s first page? Well, a popular belief is you pay. And you pay a lot. What a myth! Here we are going to share some tips of the trade to up your Google ranking. First Step – The Right Keyword Your keyword is the word most people are searching for. …
Cross-Promoting in Real Estate: Easy, Effective, Cheap!
Working in the Real Estate Industry grants you access to a whole network of people. You’re constantly crossing paths with mortgage lenders, contractors, insurance agents, home inspectors, and real estate agents. It’s time to start utilizing those connections through cross-promotional marketing! THE BASICS Cross-promoting is an easy and dependable marketing tool. It’s the concept of using …
5 Must Have Business Partnerships for Realtors
As a real estate agent, your clients trust you because of your expertise. However, you can’t offer everyone everything. That’s where key business partnerships come in. By having even just one good business partnership, you’ll be able to grow your business. 1. Other Real Estate Agents Real estate is a very competitive profession, and it has …
How Facebook Ads Changed Real Estate Advertising
Social media has had a HUGE impact on advertising, especially for real estate. Even with the new regulations, Facebook is at the forefront. In fact, 68% of Americans are on Facebook and they average 58 minutes a day. Real Estate Facebook Ads can boost your traditional advertising and extend your reach. The Benefits Facebook Ads …
5 Things TO DO Before Listing Your Home
The process of selling your home can be a super busy time. It may seem like there are a million things to do before putting your home on the market, but here are 5 musts dos to scratch off your list before listing. Clean Up Before you try to sell your home, you’ll want to …
Getting Over the Dream Home that Got Away
Missing out on a home you had your heart set on can feel like such a loss. You might find yourself imagining your family living there or comparing all other houses to it. Even though it may seem like you will never find a home that will live up to this one, there are ways …